THE BACKLINK APPROACH

Clear steps.
Connected progress.

From the first conversation to the next decision, keep your business goal at the centre of the work.

Let’s discuss your project Explore the process ↓

FROM IDEA TO ACTION

One shared direction.

  1. 01
    DiscoverA clear starting brief
  2. 02
    DefineAn agreed direction and scope
  3. 03
    CreateWork aligned with your brief
  4. 04
    ReviewA review and clear next steps

The exact scope and review points depend on your project.

THE PROCESS

Thoughtful from the start.
Clear at every stage.

A practical framework for connecting strategy, delivery and the next business decision.

01

Discover

Start with the right questions.

Understand your business, audience, current presence and the outcome you want. Share your website, target markets and any project constraints.

THE FOCUS / A clear starting brief
02

Define

Make the scope clear.

Discuss the relevant services, deliverables, timing and fees. Clarify responsibilities and agree on what the project includes before work begins.

THE FOCUS / An agreed direction and scope
03

Create

Connect the work.

Bring the agreed design, content, search or outreach tasks into execution. Keep feedback tied to the project goals and agreed review points.

THE FOCUS / Work aligned with your brief
04

Review

Know what comes next.

Review the agreed deliverables and available reporting. Discuss what has been completed, what needs refinement and the priorities for a next phase.

THE FOCUS / A review and clear next steps

SHAPED AROUND THE SERVICE

One approach.
Different priorities.

Focus the work on what your project actually needs.

01

Backlinks & search

Start with target pages, relevant markets and search priorities. Discuss placement criteria, content requirements and reporting within the agreed scope.

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02

Web & applications

Start with user journeys, page structure and required functionality. Define content, design reviews and handover requirements before building.

03

Content & marketing

Start with the audience, message and channels. Agree on creative requirements and the measures that are relevant to the campaign.

PROJECT CLARITY

Before we begin.

Do I need to know exactly what I need?

No. Start with your business goal and current challenges. The initial conversation helps clarify which work is relevant.

How are timing and fees decided?

They depend on the agreed deliverables and project requirements. Confirm the scope, fees and timeline before work begins.

Can a project include more than one service?

Yes. Discuss how the services fit together and define the responsibilities and deliverables for each part of the project.

What should I prepare?

Your website or brand link, target audience, key goals and any timing requirements. Existing brand assets and project references can help too.

Let’s define your next move.

Start the conversation on Instagram or Telegram.

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